BBC – CBeebies

I had the fantastic opportunity of redesigning the CBeebies website. To date, this is still one of my favourite projects. While it was enormously challenging, I learnt so much from the experience, including working using an Agile workflow (a very new process at that time) and the value of testing with the target audience!

The age range is 0-6 years old so the navigation had to be easily accessible for this audience while remaining user friendly for parents. The previous design was very much geared towards the parents, so the main goal was to make it a more fun and exciting environment for children and give them more independence finding their way around for themselves.

Housing content for approximately 80 programmes broadcast on the CBeebies digital channel and CBeebies on BBC2, it was important to keep the user journey consistent throughout each brand experience.